Resource Guide
Pest activity is seasonal, but many businesses market the same way year-round, missing opportunities to capture demand when customers are most motivated to buy.
A strategic seasonal marketing calendar that aligns your content and campaigns with pest activity patterns and customer needs throughout the year.
Follow these proven steps to implement effective pest control marketing.
Launch termite inspection campaigns and ant prevention content as temperatures rise.
Focus on outdoor pest control, event treatments, and family safety content.
Promote exclusion services as rodents seek winter shelter in homes.
Market indoor pest services and early-bird specials for next season.
Consistently promote quarterly and annual service agreements.
What you can achieve by following this approach.
Capture customers when they're ready to buy
Maximize revenue during peak seasons
Build awareness before pest problems occur
Smooth out seasonal revenue fluctuations
Get a complete seasonal marketing system with campaigns ready for every pest season.